Based on an annual proprietary survey of advisors, this study provides actionable guidance on how 529 product providers and distributors can enhance their legislative, product, marketing and distribution strategies to better align with the needs of advisors and their home offices, and therefore expand distribution of 529s through the advisor, direct and employer channels.
Based on an annual proprietary survey of parents, this report provides actionable guidance on how 529 product providers and distributors can enhance their legislative, product, marketing and distribution strategies based on the demographic demands, shifts and sentiment of parents and their families. The report also provides an overview of the education financial planning landscape, 529 landscape, demographics, product developments, marketing, distribution and more.